I would just note that the actual phrase, "Here comes Everybody", was of course not original to him, notably used as the title of Anthony Burgess's book on 'Finnegans's Wake', and I think I recall a use from the Forties, though I could be wrong.
The point you make about not merely propagandists but whole crowds using words to lie to themselves with is well taken.
Clay Shirky's comment was delightfully apt.
I would just note that the actual phrase, "Here comes Everybody", was of course not original to him, notably used as the title of Anthony Burgess's book on 'Finnegans's Wake', and I think I recall a use from the Forties, though I could be wrong.
The point you make about not merely propagandists but whole crowds using words to lie to themselves with is well taken.